The Power of Advertising *Ever since we were young, we’ve been exposed to ads that tell us satisfaction comes from material things. So, what are we doing now?” “It seems like we’re buying things to see if what the ads say is true,” I shrugged.

From John Strelecky’s ‘The Cafe on the Edge of the World’ –

Advertising is like a magic wand. It has a subtle but powerful way of penetrating our minds. In the old fairy tale ‘The Little Princess,’ there was a phrase that went “just pretend…” whenever something happened. Pretend to have bought it, pretend to have eaten it, pretend to have it… As a child, I used to chant this magical phrase like the protagonist of the story. Interestingly, as soon as I did, I felt peaceful.